Clear sunny days, staring out across the hills and green, taking in the beauty and thinking about the future. I listened to it on the cliffs when we were abseiling.
#THE ART OF NOISE LOVE FULL#
I would walk across the fields with a couple of cassettes clattering in my pocket, a damp air encompassing me as I walked with no particular aim other than to clear my mind and get some physical distance from home, from the building full of stuff, my family and homework. Looking back I remember the first listen on my Walkman - the snazziest I could afford from Argos with 3-band graphic equaliser. Listening to this album, and I would listen to the whole thing time and time again, it throws me to and fro in time.
It was the end of 1991 and I bought Chorus by Erasure. We went to Coventry for the day with my sister's godmother, duly went into WHSmith and I ran to the cassettes. I was given WHSmith vouchers for my 13th birthday. This article is sponsored by Häagen-Dazs.(If you're wondering what this is all about, click here.) Riding on the heels of last year's success, we will continue to work with other labels and launch special sets like party kits, ice cream fondue to help boost sales. To achieve so, we keep exploring new ice cream products that tie in perfectly with the winter occasion. But what we believe is ice cream can be a dessert for all seasons. “You may think the demand for ice cream is very seasonal. Häagen-Dazs will not back off in this so-called off-season. Winter comes after the Mid-Autumn Festival. That’s why we have strategically picked Causeway Bay, formerly named as 'Keung To Bay' for launching our outdoor advertisings and imprinted Keung To’s well-known song lyrics on the gift boxes to capture the hearts of the fans,” explained Au Yeung. We believe paying attention to details and tapping into customers’ emotions are even more important. “Contrary to what many people believe, big noise is not the only key element to a successful marketing campaign. The gift boxes soon became a coveted must-have item for collection and served as a perfect gift to express love to the beloved. Exceeding our expectations, all products were sold within just an hour!” said Ho. No sales data information for reference is available. “In sync with our brand motto of 'Don’t hold back', we take the bold step of launching this all-new Keung To Special Collection. The special collection was eventually presented in decently designed metal gift boxes with Keung To’s appealing facial expressions and “So I say I love you!”, the lyrics of his best known solo song, imprinted on the boxes. But how? Our answer is to capture the heart of 'Keung Tongs' (Fans of Keung To)! After rounds of discussion, we decided to make the best of the gift boxes.” said Owen Au Yeung, managing direction of Purple Cow Communications.
#THE ART OF NOISE LOVE FREE#
However, this year we have to take one step further to stand out from the competitors and generate free publicity using press coverage as well as viral marketing on social media. “I am always confident of Häagen-Dazs product quality, believing its irresistibly delicious mix of flavours could gratify the taste buds of every ice-cream mooncake lover. What’s more, two limited edition sets of Keung To Special Collection of ice cream mooncakes, “Gleaming Moon” and “Shining Star”, were released.
#THE ART OF NOISE LOVE SERIES#
To make the most of the journey, Häagen-Dazs has once again joined hands with its close working partner Purple Cow Communications to roll out a series of TVC and print ads, featuring how Keung To takes tempting bites out of the mooncakes and grabs the stars from the starry night sky.
So it is a great opportunity for us to invite this beloved star to endorse our 'Twinkle Twinkle Little Wishes' mooncake collection, offering fans and families a one-of-a-kind journey to dream and express love to each other.” He further explained, “Turning from a nobody to a recognised well-known artist, Keung To is living the dream of many youngsters and his success has become a bright light for people of all ages.
0 kommentar(er)
